PR trade publication O'Dwyer's PR Daily reports: "The Arab Intellectual Foundation plans a $2 million media drive to counter what it feels are the 'negative images' of Arabs and Islam that are presented in the Western press in the aftermath of the Sept. 11 terror attacks." Saudi Prince Khalid Al-Faisal is the president of AIF. Arab businessmen have been asked to contribute money to the campaign which will "promote the Arab perspective on the war on terror."