"A new era of PR knowledge has opened with the creation of a searchable database of everything on the O'Dwyer website starting Jan. 1, 2001," proclaimed leading PR trade publisher Jack O'Dwyer. "The search engine will find any name or group of words in a few moments from among the hundreds of thousands of words placed on the website since Jan. 1, 2001." PR practioners and activist alike will be able to take advantage of the on-line resource. The search engine as well as daily news of the PR industry can be found on the O'Dwyer's PR Daily website at www.odwyerpr.com [3].