Front group [3] man extraordinaire Rick Berman [4] and his attack group, the Center for Consumer Freedom [5] (CCF), have launched [6] a new Web site, HumaneWatch.org, to harass the Humane Society of the United States [7] (HSUS), the country's largest animal welfare organization. In pursuing its mission of stopping animal cruelty, HSUS has apparently run afoul of some large, wealthy business interests, and now it is getting some major pushback.

The Humane Society [8] works to stop egregious, ongoing animal abuse, particularly in money-making enterprises like puppy mills [9], factory farming [10], dogfighting [11], cockfighting [12], and unsporting hunting practices like "canned hunts," [13] where hunters pay to shoot at captive, domestically-raised, exotic animals. While this is a laudable goal, it pits HSUS against a significant number of wealthy, powerful businesses that engage in animal cruelty practices, like meat and egg producers, factory farmers, canned hunting businesses, contract research labs that do animal testing [14] for big corporations and pharmaceutical companies that exploit animals to manufacture drugs like Premarin, which is used to treat the symptoms of menopause. Premarin is made from pregnant mares' urine and is marketed by Wyeth [15] Pharmacueticals, one of the world's largest drug companies.

People Love Animals

HumaneWatch.org may have a hard time trying to build public animosity towards the Humane Society, since most of civil society cannot countenance the extreme cruelty against animals that occurs in these facilities. (There are now a number of videos showing such treatment posted at SourceWatch.org [16]). At present, Berman's site, HumaneWatch.org, is trying to generate outrage against HSUS by ridiculing the group's recent activities, like raising funds for animal relief in Haiti and marketing its own brand of cruelty-free, all-natural dry dog food that does not support the factory farming industry. HumaneWatch is also trying to hurt and embarrass businesses that donate to HSUS, like the Yellow Tail Wine [17] company, which recently donated $100,000 to HSUS's Animal Rescue Team [18]. To target Yellow Tail, HumaneWatch.org posted a video of a cowboy standing in a manure-filled pen surrounded by cows, and pouring a bottle of Yellow Tail wine on the ground, while explaining that he is doing it to retaliate against the company for supporting the Humane Society. The video makes you want to donate to HSUS and go out and buy Yellow Tail wine to thank them for caring about animals.

Who is Funding HumaneWatch.org?

Berman typically sets up his front groups as 501(c)4 organizations and then carries out his attacks through these groups to avoid disclosing his donors, so we have no way of knowing which industries or companies are funding Berman's attack on the Humane Society. We can probably get a good idea, though. Just determine which businesses profit most from animal cruelty, and you'll likely find the funders among them.

One thing we can be certain about: the Humane Society must be doing a decent job of lobbying on behalf of animal welfare, or it wouldn't have found itself in Berman's crosshairs.