Ahead of a major United Nations conference in New York on climate change [3], the high-profile pranksters, the Yes Men, distributed 100,000 copies of a "special edition" [4] of Rupert Murdoch [5]'s New York Post. The tabloid-style headline screamed [6] "We're Screwed." The lead article for the spoof edition reported on a little-covered report by New York City on the potential impacts of global warming. "This could be, and should be, a real New York Post. Climate change is the biggest threat civilization has ever faced, and it should be in the headlines of every paper, every day until we solve the problem," said Andy Bichlbaum of the Yes Men. The New York Post, long noted for promoting the views of climate change skeptics [7], responded to the fake 32-page edition with a media release headlined '"witless spoof in flawless format."