AdAge reports that those supporting Obama-style health care reform are "hoping to avoid a costly ad war they would stand a good chance of losing. 'The Democrats in Washington are clearly hoping for a short fight,' said Evan Tracey, president of the TNS Media's Campaign Media Analysis Group [3], in a blog post [4]. ... 'The next three weeks, from an advertising standpoint, will decide whether this thing spirals ahead of $100 million or stays at $50 million,' said Mr. Tracey in a phone conversation. Television issue advertising related to health care has reached $34.4 million in 2009, from Jan. 1 through July 14, according to CMA