The Guardian, a major British news publisher, is hosting The Guardian Climate Change Summit 2009 [3], which it states aims to "explore how business can build and maintain a commitment to tackling climate change through the recession and beyond." The conference, which is sponsored by the energy company E.ON UK [4] and the Food and Drink Federation [5], includes a session titled "communications & reputation: avoiding greenwash [6] at all costs." Another panel includes Dr. Paul Golby [7], the chief executive officer of E.ON UK, which faces strong opposition to its proposal to build the Kingsnorth power station [8]. In a 2008 opinion column [9], published in the Guardian, Golby claimed that the plant would be "built ready to be fitted" with carbon capture and storage [10] equipment. E.ON U.K's parent company, E.ON [11], plans to build another dozen new coal-fired power stations across Europe.