Despite the financial woes [3] of the public relations firm Medialink Worldwide [4], which specializes in audio news releases [5] and video news releases [6], PR Week claims that fake news [7] is recession-proof. "For reporters covering breaking news, live broadcasts mean there's no lag time." In other words, sponsored video provided by PR firms [8] "allows reporters to cover stories while cutting travel expenses." Videos can also help "companies with budget restraints, or corporate executives who want to deliver a message to employees," without traveling. Executives from the NewsMarket [9] and On the Scene Productions [10] -- PR firms that specialize in video -- told PR Week that video services really do help companies with tight budgets. Or maybe their firms are on tight budgets, and trying to appeal to potential new clients?