The narrow election win of Mauricio Funes as President of El Salvador [3] has spurred extensive media coverage on the political success of the Farabundo Marti National Liberation Front, a center-left party that has its roots in the guerilla movement of the 1980s. However, none of the media coverage mentions the role of the Washington D.C.-headquartered political consulting firm Greenberg Quinlan Rosner [4]. In a media release [5], the firm states that it provided "public opinion research and strategic advice" for Funes' campaign. Greenberg Quinlan Rosner has previously worked [6] on campaigns for Bill Clinton [7], British Prime Minister Tony Blair [8] and former Israeli Prime Minister Ehud Barak. The firm's work for Gonzalo Sanchez de Lozada in the 2002 Bolivian presidential election was documented in the film "Our Brand Is Crisis [9]."