The major military contractor ITT Corporation [3] has hired the PR firm Edelman [4], to promote the company "in the defense and commercial markets, as well as raise awareness of its ongoing CSR," or corporate social responsibility [5], efforts. The company especially wants to highlight ITT Watermark [6], a "corporate philanthropy program that works to provide safe water around the world." The PR firm Cone -- which offers services [7] in "brand marketing, corporate responsibility, crisis management [8] and prevention" -- helped develop the ITT Watermark program. Edelman's Russell Dubner said his firm will promote ITT with "a mixture of influencer engagement, thought leadership, and good-old fashioned media outreach." ITT is the "world's largest supplier of pumps and systems to transport, treat and control water and other fluids," according to its website [9]. In 2007, 39% of ITT's revenues came from its fluid technology business, and 46% from its military electronics and services business.