Chris Brown's Cleanup Crew [1]
Submitted by Sheldon Rampton [2] on
R&B singer Chris Brown [3] has reportedly hired two PR agents specializing in crisis management [4] to help rehabilitate his image following reports that he beat up his girlfriend, pop star Rihanna [5]. PR Week reports [6] that Brown has hired Michael Sitrick [7], who released a brief statement in Brown's name, expressing sorrow and sadness over the incident while admitting no guilt. Sitrick's previous clients have included Rush Limbaugh [8] during his Oxycontin arrest scandal, Halle Berry [9] following her hit-and-run incident, and Kim Basinger [10] when she filed for bankruptcy. The Boston Herald reports that Brown has also hired Alan Nierob [11], the Hollywood publicist who previously represented Mel Gibson [12] after the actor spewed anti-Semitic comments at a police officer [13] while being arrested for drunk driving. Nierob's other clients have included singer/actress Courtney Love [14] (who credited Gibson with helping her get sober [15]), actor Robert Downey, Jr. [16] during his drug troubles [17], and some other celebrities who appear relatively harmless.