Mark Penn [3], the CEO of the global PR firm Burson-Marsteller [4], recently spoke at a corporate conference [5] in the UK promoting his book Microtrends. Journalist Cole Moreton interviewed Penn, starting with a blunt question on his role as "chief strategist" for Hillary Clinton [6]'s failed Presidential nomination bid: "Mr Penn, you blew it, didn't you? Were you so interested in microtrends that you completely missed the huge desire for change?" Penn responded, defensively, "Well, no, I think that, you know, I think ... the book is really a non-political book." Penn even denied that an infamous internal memo [7] portrayed Barack Obama [8] as unelectable. "Yes it does, if the facsimile published by Atlantic Monthly magazine is correct. The great communicator appears thrown," wrote Moreton. Penn's explanation: "Those memos, right, that came out, were really ... er, were really, I think, show you, you know, just a piece, because ... a small part, a piece of how we were looking to, I think, set up or solve the fact that he was a very strong candidate."