The International Monetary Fund [3] (IMF) has retained the major public relations firm Hill & Knowlton [4] for one year, to boost the international financial institution's "global outreach." H&K's press release quotes CEO Paul Taaffe [5] as saying, "The IMF plays a crucial role around the world working to stabilize financial markets. H&K's regional expertise and global network means the firm is ideally suited to support the IMF." The contract, for an unspecified dollar amount, will be coordinated out of H&K's Washington DC office. Dave Robinson, who heads the firm's Middle East & Africa work, "will lead an H&K team across the Middle East, North Africa, and Central Asia, while Glenn Schloss, regional director for H&K in the Asia Pacific region, will oversee activity on the IMF program in the Far East." H&K will advise the IMF on "stakeholder outreach strategy for Asia and the Middle East, and on financial sector issues." The firm will also design "customized contact programs with key opinion formers, influencers and the wider financial and economic community."