According to the Nielsen Company, product placement [3]s on broadcast television increased 39 percent during the first quarter of 2008. All told, there were 117,976 brand occurrences on cable and broadcast networks in the first three months of the year. The show with the most product placements was NBC's "The Biggest Loser," followed by "American Idol" on Fox, "The Apprentice" on NBC, "Deal or No Deal" on NBC, and "Extreme Makeover Home Edition" on ABC. On cable television, the leaders were "American Chopper," "Project Runway," "L.A. Ink," "Real World Road Rules Challenge," and "Making The Band 4."