Under the banner "a marketplace of ideas," major industry groups are blogging together, to "build influence and drive policy." The BizCentral blog [3] includes the American Petroleum Institute [4], Business Roundtable [5], Nuclear Energy Institute [6] and Personal Care Products Council [7]. Pat Cleary, Fleishman-Hillard [8]'s senior vice president of digital public affairs, "pushed the idea from the start," reports Politico.com. Cleary "believes businesses ignore the Internet at great risk." He identified "congressional aides, lawmakers, reporters, policymakers and opinion leaders" as BizCentral's target audience. "Cleary got the idea for BizCentral three years ago while he was still an executive at the National Association of Manufacturers [9]. When he moved to Fleishman, the firm gave him the resources to make it happen. The blog is free to participants and helps Fleishman build its brand as 'leaders in the digital space,' Cleary said." Previously, Cleary built NAM's blog [10] as a tool "to fight taxes, promote innovation and shake manufacturing's reputation as an industry filled with dark and dangerous jobs." BizCentral has one rule ("post once a week") and one commandment ("we don't shoot at one another"), according to Cleary.