Corporate sponsors of this summer's Beijing Olympics Games are increasingly nervous. Steven Spielberg [3] recently "withdrew as an artistic adviser for the Beijing Games' opening and closing ceremonies, citing China's ties to the Sudan [4] government." Even athletes are getting in the act, with more than 50 joining "Team Darfur, an organization of past and present Olympians who have pledged to use the Games to highlight what they see as genocide in Darfur [5]." An unnamed "major public relations firm was busy yesterday providing advice to Olympic sponsors and advertisers," reports the Wall Street Journal. "While the firm was telling marketers to 'keep quiet' on the issue if at all possible, it was also advising them to develop a position on Darfur. One executive at the firm says he is likely to tell marketers to also pay attention to internal dynamics at their companies, including employee opinions." Major Olympics sponsors include Coca-Cola [6], McDonald's [7], General Motors [8] and Eastman Kodak [9].