The Air Transport Association, which represents air carriers, hired PR giant Burson-Marsteller to develop issue ads in support of the group's lobbying activities. ATA is seeking from Congress a $17.5 billion rescue package consisting of cash and loan guarantees for the airline industry, in the wake of its collapse following last week's attacks. Airlines are said to be losing $200 million a day because of disruptions in air traffic and the public's general unwillingness to fly. Meanwhile, Boeing hired APCO Worldwide [3] to lobby on its behalf on "regulatory and safety issues" for commercial aircraft.