The coal industry front group [3] Americans for Balanced Energy Choices [4] (ABEC) is seeking public relations help "in targeting the public, politicians, interest groups, and the media" on the national level, and also in Pennsylvania and Nevada. ABEC promotes coal as an "essential, affordable and increasingly clean" source of electricity. The National Journal recently reported that ABEC's budget for PR, advertising and "grassroots [5]" organizing will nearly quadruple, from $8 million to $30 million a year. "Two words sum up why" the coal industry and its allies "opened their checkbooks," wrote the Journal -- "global warming [6]." ABEC notes that "Nevada [7] is perhaps one of the most volatile states in the west regions for ABEC's industry," so its PR work in the state will include issues management [8], as well as presidential candidate outreach and identifying "cities and communities critical to helping shape policy at the grassroots level." The Pennsylvania [9] campaign will be less intense, involving "regulatory / legislative communications," "grassroots assistance," and various types of media outreach.