Gawker.com, a New York-based website that focuses on media news and gossip, has posted the contents of an email exchange between Ronn Torossian [3] of 5W Public Relations [4] and Richard Rubenstein, the son of PR crisis management [5] guru Howard J. Rubenstein [6]. The email exchange includes some general name-calling, with Torossian threatening to go to "war" over his complaint that Rubenstein is trying to recruit from his employees. Rubenstein responds by threatening to sue, adding, "I hope you have a qualified attorney and it will be expensive." Torossian counters by promising to hire Rubenstein and his brother after he destroys their company. The exchange prompted scorn from gossip columnist Ian Spiegelman [7]: "Lawsuit? Bosh! There isn't one among the three of those Special Olympians who could withstand even twenty minutes of discovery."