Nike has created a website [3] offering an online virtual tour of one of its factories in Vietnam, claiming that the tour demonstrates its commitment to continuous improvement in labor practices overseas. A year in the making, the video depicts a clean, well-run factory where workers are well-treated. But according to Jason Mark, a spokesman for San Francisco-based Global Exchange, a labor rights group, "It seems more like a publicity stunt than a genuine effort to make systematic changes across the board. It's easy for a factory to be set up that may or may not be a model and publicize it as some great thing."