First USA, a division of Bank One, is paying two young men to walk around the Jersey Shore this summer wearing white t-shirts showing their company logo. The company has also agreed to pay each $40,000 in tuition, room, board and books for the academic year when they enter college next month. In return, the two 18-year-old boys, will promote the First USA-sponsored message of smart budgeting and financial responsibility. They will make campus appearances, serve on a student advisory board and publicize financial tips for students on their website. The two young men have already appeared on the Today Show, CNN, and in the New York Times and LA Times. Through their website chrisandluke.com [3], they publicized their availability for corporate sponsorship.