Channel One [3], the controversial advertising-funded TV network that reaches 7 million secondary schools, faces declining revenue and its owner, Primedia [4], is looking to sell. The station has been especially hit by marketing pullbacks on food and beverage ads aimed at children, the subject of increasing criticism by prominent members of Congress [5] and, most recently, the American Academy of Pediatrics [6]. The home page of ChannelOne.com has featured U.S. Army "All American Bowl" football ads, as well as Pepsi products.