Video news releases [3] (VNRs) aren't just for television anymore. "Hurt by public criticism of VNRs, possible Federal Communications Commission [4] oversight, and a shrunken news hole," broadcast PR firms "are looking for ways to survive -- and making the Internet a bigger part of their offerings could be the answer," writes PR Week. "We have to utilize different tools to reach consumers on multiple platforms," explained MultiVu [5]'s Beverley Yehuda [6]. "Podcasting is becoming perhaps a greater-use element of [VNRs] than broadcasting," according to Jack Trammell of VNR-1 Communications [7]. "Broadcast is about reaching a massive audience," while websites allow "meaningful interactions" with thousands of people, explained Medialink Worldwide [8]'s Larry Thomas [9]. VNRs and B-roll [10] videos are being posted to video-sharing sites like YouTube, company websites, and news outlets' websites. "There is more usage of video by news organizations than ever before, whether broadcast or online," said The NewsMarket [11]'s Shoba Purushothaman [12], adding that "newspaper Web sites are hungry for video content."