Making Cuba Libre, for Public Relations [1]
Submitted by Diane Farsetta [2] on
Following news of Cuban President Fidel Castro [3]'s illness, "the United States beefed up its television transmissions to Cuba [4] ... through its Miami-based TV Marti station," reports Associated Press. "The Office of Cuba Broadcasting unveiled a new G-1 twin turbo propeller plane, which will increase the transmissions from one afternoon a week to six." The 2006 U.S. budget includes $10 million, "to develop airborne TV broadcasting and counter the Cuban government's mostly successful efforts to jam the transmission." Cuban officials may crack down on satellite dishes, which are illegal, saying that [5] "a good part of the programming ... is destabilizing, interventionist, subversive." Castro's death "could be the first step toward ending the decades-long U.S. embargo and opening the country to U.S. corporate interests," writes [6] PR Week. "Most PR firms interested in the Cuban market already have an idea of what they will do when Castro is out of the picture." Burson-Marsteller [7]'s Latin America president called setting up Cuba operations "one of the biggest challenges ... but the opportunity is there."