"As an industry, we have not done a good job about educating people and talking about how gas prices are set," explained Shell Oil [3]'s senior media relations specialist, Darci Sinclair. So, over the next two years, Shell "will send its senior leaders on a 50-city 'tour'," reports PR Week. Shell president John Hofmeister and other executives will hold "one-on-one and group meetings, receptions, speeches, and other events with local chambers of commerce, rotary clubs, educational institutions, media members, environmental groups, government officials, Shell employees themselves, and others." The goal is to reach 10,000 people in total, in cities including Dallas, Milwaukee, Phoenix, Seattle, Charlotte and Honolulu. Like other oil companies and the industry group American Petroleum Institute [4], Shell is trying to counter public anger at high oil prices and "windfall profit" tax proposals.