On January 19, McDonald's [3] Senior Director for Corporate Social Responsibility [4], Bob Langert, posted the first entry on the company blog "Open for Discussion [5]." Langert wrote, "The purpose of this blog" is "to open our doors to corporate social responsibility (CSR) at McDonald's - to share what we're doing and learn what you think." His second post highlights McDonald's long-standing "partnership with Conservation International." Unlikely topics of future postings include the infamous McLibel [6] trial; McDonald's lobbying against a California proposal [7] to require large employers to provide health benefits; and McDonald's establishing the questionable "Socially Accountable Farm Employer [8]" program instead of negotiating farmworker rights with the Coalition of Immokalee Workers [9].