Following President Bush [3]'s announcement [4] of his immigration reform [5] plan (which includes more Border Patrol [6] agents, added technology such as drone planes, more detention facilities, and a "temporary worker program"), the Coalition for the Future American Worker (CFAW) launched an ad campaign calling for a harsher approach. The CFAW ads "feature U.S. workers who attribute wage depression and job displacement in their communities to the influx of illegal immigrants [7]," challenging Bush's "contention that foreign workers are only taking jobs Americans won't do." CFAW members include the Federation for American Immigration Reform, Information Technology Professionals Association of America, and American Engineering Association. On the other side, the PR firm Quinn Gillespie & Associates [8] is working with the White House [9] to build "a coalition among business leaders and lawmakers," called Americans for Border and Economic Security [10], in support of the Bush proposal.