"Do a Google search on 'Cyber Monday,' and you get as many as 779,000 results. Not a bad haul for a term that was created just a week and a half ago to describe the jump in online shopping activity following the U.S. Thanksgiving holiday," Business Week Online reports. Cyber Monday is the creation of Shop.org [3], an online retailers trade association. The group's November 21 press release [4] pitched Cyber Monday as "quickly becoming one of the biggest online shopping days of the year." The reality, however, is that the Monday after Thanksgiving is only the "12th-biggest day historically," according to market researcher comScore Networks. "What's more, most e-tailers say the season's top spending day comes much later, between around Dec. 5 and Dec. 15," Business Week Online writes.