The diet drug craze of the mid-1990s was fueled by cover-ups, misinformation and a multi-million-dollar PR machine, according to Dispensing with the Truth [3], a new book by Mediaweek's Washington bureau chief, Alicia Mundy. Burson-Marsteller, Edelman Medical Communications, Ogilvy Adams & Reinhart and Ketchum were among firms identified as part of a nearly $100 million public relations spin campaign "that would put presidential consultants to shame," writes Mundy.