Walter Carl, a communications professor and advisor to the Word of Mouth Marketing Association [3] (WOMMA), has a weblog where he follows the scuttlebutt and media coverage relating to buzz [4] and guerrilla marketing [5]. Recent items include a link to last year's 60 Minutes segment on "Undercover Marketing [6]," a piece by Seth Stevenson about a sneaky marketing campaign for Burger King [7], and a Boston Globe article about buzz marketing on college campuses [8].