"One large and important producer of genetically modified (GM) crops - Monsanto [3] - has engineered public opinion to reduce critical scrutiny," writes a group of South African, Mexican and American academic researchers. Monsanto has followed "a tried-and-true set of PR tactics designed to tie GM crops to the question of hunger [4], to silence debate [5] on the topic, and to challenge critics as technophobic [6]. This PR strategy removes debate that is vital for public and environmental health." In portraying GM crops as a "solution" to hunger worldwide and promoting company defenders from developing countries, Monsanto has positioned itself "as a development partner, as a benevolent philanthropist who has technology to 'share.'" This PR strategy is "seductive," the researchers explain, in that it suggests easy answers to complex problems. It also "attempts to depoliticize; the public relations machinery, through active co-optation, becomes an 'anti-politics machine.'"