After a survey found that only 10 percent of respondents rated PepsiCo [3] as a company that was "concerned with my health," the soft drink company is launching "a new advertising campaign for its 'Smart Spot [4]' products." Pepsi rates more than 200 of its products as healthier, "Smart Spot" foods, including diet soda and baked potato chips. Pepsi will also launch a pilot project, called "Perfect Storm," later this year, "in a major U.S. city with a significant population of both African-Americans and Latinos." It's targeting "urban youth and 'ethnic gatekeepers'" because "Smart Spot" marketing doesn't "always resonate with minorities." Similarly, Advertising Age reports that Anheuser-Busch [5] is considering a new marketing campaign, that "beer is good for you." Busch's Bob Lachky said, "We will work hard to give the platform to independent third-party experts [6] who confirm that moderate drinking of any alcohol can be better than abstinence for most adults."