"K Street [3]," the Washington DC street famous for its lobbying firms [4], "has tinkered with its traditional business model in recent years," reports The Hill. "Lobbying firms are branching out to related but different business areas as a way to attract more clients and revenue." For example, Patton Boggs [5] recently launched a "risk-management practice to help corporate clients understand the potential pitfalls in Washington [6] that may await a planned merger or acquisition." Quinn Gillespie & Associates [7]' new division, QGA Communications, is a PR practice offering "spokesperson training" and "forming alliances with other groups with similar interests," according to QGA's Terry Holt [8]. Jefferson Consulting Group [9] is a lobbying firm focused on federal marketing, or matching "client products with federal-agency needs." JCG founder Julie Susman said business is booming. It may grow even more, due to Hurricane Katrina [10]. "FEMA [11] called us the day of the disaster," said Susman.