"Republican lobbyists including Ed Gillespie [3], the party's former national chairman, and former House Majority Leader Dick Armey [4], are seeking to raise money for a public relations-campaign of as much as $3 million" to support President Bush [5]'s immigration plan. The firm Quinn Gillespie Associates [6] "is working with the White House" to build a coalition of business and Congressional leaders, called "Americans for Border and Economic Security." The coalition will use "earned and paid media as well as grassroots communications" to emphasize the economic benefits of immigrant workers, reported [7] PR Week. But "some of America's biggest companies" aren't supporting the campaign, because the details of Bush's plan are unknown. A Wal-Mart [8] lobbyist said, "We are still uncertain what the policy is that the group will advocate for. Will it be only whatever the White House wants, or will it be independent policy goals formed by the members of the group?"