Three years from now, Beijing will host the Olympic games, giving the "Chinese superpower-in-the-making" an opportunity to "present a progressive, urbane and open face to a world increasingly nervous about its growing might," writes Catherine Armitage. However, the Beijing Olympics organizing committee (BOCOG) isn't taking phone calls from reporters, for fear that they might get a call from the outlawed spiritual group Falun Gong [3]. "The problem with telephone interviews is that we can't identify the person on the line, which media he represents and whether he is a journalist or not," explained BOCOG spokesman Jiang Xiaoyu. "For example the Falun Gong cult is illegal in China but they have their own journalists." BOCOG is planning to hire a leading international PR firm to help manage media coverage of the Olympics. "Hill and Knowlton [4], Weber Shandwick [5] and Burson-Marsteller [6] are rumoured to be those in contention," Armitage writes.