This news release by Edelman PR explains the rationale for trying to encourage business "partnerships" with activist groups: "You've got an environmental disaster on your hands. Have you consulted with Greenpeace in developing your crisis response plan? Co-opting your would-be attackers may seem counterintuitive, but it makes sense when you consider that NGOs (non-governmental organizations) are trusted by the public nearly two-to-one to 'do what's right' compared with government bodies, media organizations and corporations."