Professional athlete Jim Keady became an activist against sweatshop conditions in Nike's overseas factories [3] while studying theology at St. John's University and coaching for the school's soccer program. His athletic and academic career slammed to a halt, he says, when St. John's negotiated a multi-million-dollar sponsorship deal with Nike that would have required him to become "a billboard for a company that was reaping profits on the backs of the poor. ... As a coach, I would've had to wear the equipment