U.S. Strategic Command (STRATCOM) is "fostering competition" for a "lucrative contract to analyze foreign media coverage and handle strategic communications for its operations and the so-called global war on terrorism [3]," reports O'Dwyer's. The work involves tracking "media in broadcast, print and online in Arabic, Urdu Pashtu" and other languages, as well as "building databases of key communicators and media outlets, analyzing the perception of U.S. actions and communication, and identifying vulnerabilities." The contract requires the PR firm to provide staff "on a 24/7 schedule during critical periods." The secretive Rendon Group [4], "the Pentagon's go-to firm for military PR," currently holds the $8.2 million contract, which 56 of its employees work on. STRATCOM hopes to award the new contract this summer.