A new round of global television advertisements developed for McDonald’s [3] by the Leo Burnett advertising agency, Chicago columnist Lewis Lazare writes, are "pushing too hard to position itself as a health-conscious company, a claim that comes off a bit disingenuous." Across the Pacific, New Zealand Minister for Health and former dental nurse Annette King was busy dismissing [4] the suggestion that having Ronald McDonald’s clown face painted on vans that deliver dental services to remote communities was helping McDonald’s marketing and advertising plans.