You Don't Say [1]
Submitted by Diane Farsetta [2] on
Communications professor Nancy Snow deconstructs GOP pollster Frank Luntz [3]'s memo titled "The 14 Words Never to Use." Luntz writes, "Effectively communicating [4] the New American Lexicon requires you to STOP saying words and phrases that undermine your ability to educate the American people." Included on the blacklist are "privatization [5]" ("it evokes images of fat cats on Wall Street picking our pockets," explains Snow), "global economy / globalization [6] / capitalism" (these words remind us "of a world of winners and losers," writes Snow), and "outsourcing [7]." Instead of discussing "outsourcing," suggests Luntz, "we should talk about the 'root cause' ... 'over-taxation, over-regulation, too much litigation [8], and not enough innovation or quality education.' Because it rhymes, it will be remembered."