To boost "the feeling of national pride among its citizens," the Russian Defense Ministry is launching Zvezda ("Star"), a new television channel. Zvezda's manager said the channel "will dedicate 10 percent of its programs to military topics [3] - movies, documentaries, talk shows and a planned reality show detailing the lives of conscripts in barracks." It's seen as an attempt "to boost military prestige and counter negative reports of hazing, desertions and corruption in the armed forces." All of Russia's TV channels are "either owned or tightly controlled [4] by the government."