"There is certainly no shortage of story angles to choose from," writes Laurie Spivak, about the revelation that Armstrong Williams [3] was paid to promote the Bush administration [4]'s education policies. "This isn't just a story about a self-serving pundit 'entrepreneur,' or the erosion of public trust in the media, or hypocrisy, or using covert propaganda [5] to sell controversial Bush programs. ... Armstrong Williams, Karen Ryan [6] and Ketchum [7] PR are all bit players in what is a big budget, major studio production. ... The real story here is about the conservative movement and the ways that that movement - primarily through the marketing of conservative ideas [8] - has molded and continues to mold public opinion in America."