The Bush administration [3] paid $240,000 to prominent African-American pundit Armstrong Williams [4], to "build support among black families for its education reform law," No Child Left Behind, reports USA Today, citing documents obtained through a Freedom of Information Act [5] request. The contract required Williams "to regularly comment on NCLB during the course of his broadcasts," and to interview Education Secretary Rod Paige [6]. The Ketchum [7] PR firm, on behalf of the Education Department [8], also "arranged with Williams to use contacts with America's Black Forum, a group of black broadcast journalists, 'to encourage the producers to periodically address' NCLB." The arrangement was part of a $1 million contract with Ketchum, which also produced video news releases [9] touting NCLB. Williams, who also runs the Graham Williams Group [10] PR firm [11], said he agreed to the contract because NCLB is "something I believe in." The Public Relations Society of America [12] said Williams' failure to disclose [13] the payment "does not describe the true practice of 'public relations.'"