Bush [3]'s second term will focus on domestic policy, specifically "creating private Social Security accounts," "revising the tax code," "limiting the size and number of lawsuits, and changing immigration laws." The PR plan to sell these policies is underway. "In the next few weeks, White House officials, including [Karl] Rove [4], are planning to meet with Republican activists" to coordinate the campaign. "Several groups are raising money for an ad campaign that will likely be carried out by some of the same '527' groups [5] active in the presidential campaign." Bush is asking the Heritage Foundation [6] and other "well-funded conservative groups" to help, with "ads and commentary on television and in targeted publications." Lastly, to "circumvent critics in Congress and the media, the president will travel the country and warn of the disastrous consequences of inaction, as he did to sell his Iraq and terrorism policies [7]."