"When Jon Stewart 'busted' Spin Alley [the post-debate media feeding frenzy where campaign officials talk up their candidates for journalists] for in his famous confrontation with the Crossfire people (the most downloaded video clip ever, at the time) he was hitting on a practice that had grown more and more disreputable. As a designated spot for the practice of spin, the Alley only fell from legitimacy when an alternative practice rose up and called out to conscience of the press. It was one lesson of Campaign 2004: Forget about spinning the outcome, just fact check the debates," Lisa Stone writes in "Kind of a Drag: A Short History of Spin Alley and the Press."