The Center for Media and Democracy [3]'s John Stauber and Sheldon Rampton write, "Republican successes have not come quickly or easily. For more than four decades, conservatives have worked to build a network of grassroots organizations and think tanks that formulate and promote their ideas. They are now enjoying the fruits of this long-term investment." The right wing [4] "has simply done a better job than anyone else of organizing from the grassroots up. This isn't because their ideas are more popular or palatable - they aren't - but because the right has been serious and strategic in its commitment to winning and wielding power."