The U.S. political divide "permeates everywhere," writes PR Week, "even amicably at Edelman [3]" PR firm, where Republican strategist Michael Deaver and Democratic adviser Leslie Dach are vice-chairs. Dach said [4] the presidential campaign will impact "the day-to-day business of public relations [5]. ... We'll see new ways to use the internet to engage people and an even greater recognition of the role of these fast-moving cycles to drive news." Deaver said [6] the Bush campaign [7] "controlled the message, knew where they were going, never deviated. ... They responded every time the Kerry campaign [8] went after them within a matter of minutes while the Kerry campaign waited two or three days."