To "help journalists put election equipment-related snafus in context," the Information Technology Association of America [3], which includes several electronic voting [4] machine manufacturers, is circulating a media primer. "The document outlines a number of woeful election day scenarios, from missing voter registrations to incorrect ballot information and nonfunctioning electronic voting machines. In each case, the ITAA offers possible explanations for the mishap, often with the effect of exonerating the voting machine." ITAA senior vice president Bob Cohen said one goal of their outreach [5] is for journalists to "not always assume that problems with voting are due to failures of electronic voting technology."