"The Oldways Preservation Trust [3], which earlier this year held a conference in Italy to promote pasta, is organizing another journalists' confab, this time to discuss the virtues of sugar," PR Week reports. "The trust ... has secured the Beverage Institute for Health and Wellness [4], a Coca-Cola affiliated organization, as a sponsor for its Conference on Sweetness and Health in Mexico City. ... Journalists are being offered free travel and accommodations, if their organizations permit, to attend the meeting. The conference will feature roughly 20 scientists plus chefs talking about the place of sweetness and sugar in proper diets. ... The conference aims to diffuse concerns that sugary foods are a culprit in America's obesity epidemic."