As if it hadn't gotten enough bad press [3] lately, PR firm Fleishman-Hillard [4] "is taking a media hit for its failed campaign on behalf of Enterprise Rent-A-Car to defeat a ... car rental tax to help pay for ... a $250 million arena in downtown Kansas City." A mayoral aide suggested the firm "stay out of issue campaigning ... because they are incompetent." Fleishman-Hillard lost another vote in support of riverboat gambling in Missouri, but "launched a major consumer education effort spotlighting healthy food and beverage products" made by PepsiCo [5]. "Pepsi, like many food and beverage companies, has been criticized for contributing to the nation's obesity epidemic," notes PR Week [6].