"Organized by the World Bank [3], the International Emissions Trading Association and Koelnmesse (Cologne Trade Fair), Carbon Expo [4] was supposed to be 'the Coming of Age of the Global Carbon Market,'" reports Chris Lang. At a journalists' workshop, World Bank Communications Advisor Sergio Jellinek said the Bank wanted to help journalists "in terms of getting the story right. You set the tone of the debate. It's a debate we want to be involved in," he stressed. "Carbon emission trading, a vehicle for development. Is this a story that's worth telling? I think it is."